BORDOVA

Bordova is a custom uniform manufacturer based in New York. being the leader in the customization segment, they get approached by clients from different parts of the world to create designs that match their aesthetic. This tool empowers the team to create and present designs to their client all through one platform.

Client

Sales Executive of Bordova

My Role

Researcher, Interface Designer, Usability Tester, Visual Designer

Platform

Desktop

Duration

2 Weeks

Problem Statement

Sales Executive of Bordova, feels powerless while approaching a new client who needs custom order, when they try to explain the design on phone or via email, but fail to do so without a visual aid.

Research

Conducted Primary Research by performing stakeholder interviews to understand their pain points, the work flow and client base.
Manually edited and customized existing styles to understand the depth of customization required.
Performed competitive analysis to assess strengths and weaknesses of competitors